Yahoo has lauched it "Its Y!ou" campaign in India with a bang. It has tied up with leading English language newspapers viz. The Times of India, Hindustan Times, DNA, Live Mint etc. to release an interesting front page print edition today. Its a huge yellow advertisement as can be seen on the left.
In an interview to Economic Times, Yahoo India’s MD Arun Tadanki said
"Through this campaign we want to clearly position Yahoo! as the centre of peoples’ online lives. Yahoo will be the focal point of everything that they do on the internet. It is important to see this not as a campaign or a burst of advertising but as a larger promise to users. What’s going to break in the coming days is the first step of an exercise spread over several years.
We are definitely not following any other major online brands in going for a revamp as in our case this has been in the works since the beginning of the year. We are doing this now because 2009 has seen a lot of internal re-energising of Yahoo! to make ourselves more relevant to consumers. The full roll-out will take place on October 5. Till such time, the changes are in the beta/trial phase."
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