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Sunday, October 4, 2009

Will Gmail sink in the Wave?


On 27th May 2009 Google publicly demonstrated Google Wave for the first time at the Google I/O conference in San Francisco. This product was touted as "the email of the future". With Google Wave, Google tried to reinvent the inbox, blend e-mail, instant messaging and many more features. The very basic premise on which this product was born was how email would look if it was born today instead of 50 years back.

Now that the baby is born and we are looking at the possible present form of email service, would Google go ahead and kill Gmail? In the long run it would obviously not make any sense for Google to run 2 different websites. Promoting 2 separate brands offering the same core value is always gonna be a costly affair. Look at Android, after launching it Google decided to have Chrome OS. Eventually it will just have Chrome as their standard OS for all the platforms.

Make no mistakes, I am not suggesting that Google will replace our email ids to xyz@gwave.com coz replacing millions of email ids would be a daunting task. What we may end up witnessing is a convergence of Wave and Gmail. To make Google Wave universally acceptable, Google may discontinue www.gmail.com and force us to visit wave.google.com for login. This maybe the only change, but this one change may be bring up huge opportunities for Google. It may help them beat Yahoo, MSN, etc. in IM service. It may help them manage the increasing threat from facebook and twitter.

So is it time to say bye bye Gmail???

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