As per "U.S. Search Engine Rankings" report released by ComScore on 22nd September 2009, Bing is slowly and steadily eating into Google search market share.
As per the report Americans conducted over 13.9 billion searches with Google accounting for 64.6 percent search market share followed by Yahoo sites with 19.3 percent and Microsoft Sites with 9.3 percent market share, a 0.4-percentage point gain versus July.
To some extent this increase in traffic share can be attributed to the aggressive ATL advertising campaigns undertaken by Microsoft. Following are some the Ads
Bing Search Overload Syndrome: Pregnant
Bing Cashback- Making You Money
Bing Travel: Price Predictor
Considering Bing was launched in the month of June 2009, 3 months of existence with close to 10 percent market share is extremely commendable. Also, if Antitrust body clears Microsoft-Yahoo deal, we may soon see Yahoo using Bing as the primary search engine thereby catapulting Bing to the second spot.
Microsoft with its huge cash balances has promised to take this fight to the death. Maybe in a year from now we will know whether a real fight is in store or its just a fizz waiting to die out.
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