Following graph shows a 5% dip in Internet traffic on Thursday. It shows average traffic across 10 tier1/2 ISPs in North America from Google’s network (ASN 15169). Outage began roughly at 7:48 am Pacific time.
So whats the big deal if Google is down and why should there be so much of a hue and cry about it?
Well the answer may not sound to be so simple. To start with, we all use Google everyday to search for stuffs and consequently Google constitutes 65% of search traffic. So if Google goes down, this 65% of search traffic gets affected which is huge. Also, when me and you use Google to search for products or information, what are we actually looking for? We are looking for links to those other websites which will provide us with the required information or product. So if Google is down, our access to those websites also gets affected.
Apart from Google we use lot of other services offered by Google like Gmail and Youtube. During this outage it was observed that even these services were affected.
But more importantly lets not forget the Google Adsense from which it generates huge amount of revenues. Google uses its Adsense network to display advertisement on millions and millions of websites. Also, Google Analytics is very popular tool used by webmasters to study the traffic to their website. During this outage all these sites were also affected.
These affiliate or third party sites embed code for Adsense and Analytics on their webpages. Since Google was slow, these webpages would contact Google server again and again to retrieve information. Consequently they too were slow or unavailable.
4 comments:
Thanks for the report if not i'm thought there was something wrong with my connection that morning.
No wonder the connection was sluggish that morning. Thank you.
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