Tata Nano...is here

Tata Nano booking has finally begun....The sale of booking forms began from 1st April & Bookings will be accepted from the 9th of April 2009 to 25th April 2009, both days inclusive.Though the wait seems to be over booking a Nano will not be enough as Tata Motors has earmarked only 1,00,000 cars for the first phase to be sold through a lottery. Having said that company is offering individuals an option to retain their booking. The unsuccessful Applicants will have the option of intimating to Tata Motors about their willingness to retain their booking for delivery of Tata Nano Car after the completion of deliveries to the Allottees by filling in the appropriate box in the Application Form. Tata Motors will prepare a list of Applicants falling under this category using the result of the Allotment Process, used to select the successful Applicants and intimate them the priority number for the delivery of the car which shall be generated through the process using the computerized pseudo random number generation technique. Such Applicants would be informed of a six-month period in which the actual delivery shall take place.Tata Motors will pay an interest at 8.5% per annum in case period of retention is greater than one year but less than 2 years and 8.75% per annum, in case period of retention is greater than 2 years, on such retained amount from the date of allocations.

Booking can be done both offline and online. Yes, Tata has become Indias first company to facilitate online booking of a car.


Following is the procedure for online booking
* Visit http://tatanano.inservices.tatamotors.com/tatamotors/index.php?option=com_booking&task=step1

* The cost of the Online Form is Rs. 200/-.
* Fill out the application form online and proceed to make an online payment.
* Your application will then be directed to a third party payment gateway site
* You will then submit your payment through net banking. (No credit card or debit card accepted)
* The amount to be paid is the Cost of Application Form plus the Booking Amount.
* The site will confirm your payment by generating a transaction ID.
* You will be then guided back to the Tata Nano website where a Unique Identification Number (UIN) will be generated.
* Booking is now complete, you can take a print of receipt, an email is sent to you with the receipt


Following is the procedure for offline booking
# Buy an application form for Rs 300/- from any of the following locations. There will be an exclusive counter where you can purchase the application

1. Select SBI branches
2. Tata Motor Delearships
3. Croma Outlets
4. Westside stores
5. Tata Indicom Exclusive Stores
6. World of Titan Showrooms

# The application form will have 3 copies (Applicant's copy, the bank's copy and TML's copy) Please fill all of these copies before submitting it.
# You can submit your Booking Forms at the following locations:

1. Select SBI Branches
2. Tata Motors Dealerships
3. Croma Outlets
4. Westside Stores


Allotment Procedure
* Tata Motors would announce 1,00,000 successful applicants as allotees within 60 days of closing of booking window
* 1,00,000 succesful applicants would be selected using the pseudo random number generation technique
* The price of Tata Nano as announced on date of commercial launch (23rd March, 2009) would be applicable for all 1,00,000 allotees*
* You can check the status of your application by keying in your UIN on www.tatanano.com or by calling on the call center number 020-66495678
* Allotees would receive an allotment letter which would also mention the expected period of delivery
* A communication regarding the status of the application would be sent all applicants via SMS or email based on the contact details mentioned in the application form
* Refund (without interest) to all unsuccessful applicants who have not opted to retain their booking with Tata Motors would be processed within 90 days of closing of booking window


The Buzz is that tataNano.com the official website of Tata Nano attracted about 54 lakh visitors to the site within the first 24 hours of the car launch on March 23, according to Interactive Avenues, which handles online media planning and buying for Tata Nano.


With very strong +ve reviews for this cutey... its time for a Nano!!!